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Disney Princess, also called the Princess Line, is a media franchise owned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female protagonists who have appeared in various Disney franchises.
The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to specific characters from the company’s animated films. As of 2015, the eleven characters considered part of the franchise are Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel and Merida.
The franchise has released dolls, sing-along videos, apparel, home decor, toys, and a variety of other products featuring the Disney Princesses. Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Hasbro (games and dolls), and plastic Fisher-Price figurines.